As the planet becomes the content of new information environment, it also tends to become a work of art. (… some years …) If the planet itself has thus become the content of a new space created by satellites, and its electronic extensions, then we can confidently expect to see the next few decades devoted to turning the planet into an art form. We will caress and shape and pattern every facet, every contour of this planet as if it were a work of art.
(Marshall McLuhan – 1964 and years later)
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